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Juan Carlos Verona is a London-based photographer and filmmaker whose work moves fluidly between portraiture, fashion, music, and documentary storytelling. Self-taught and instinctively curious, he creates imagery that balances technical precision with a strong sense of atmosphere and narrative.
His portraits are marked by thoughtful lighting, refined simplicity, and emotional depth, often revealing more than just the surface of his subjects. Over the past decade, he has collaborated with international brands, record labels, and cultural institutions—including Adidas, Sainsbury’s, Universal Records, and Sony Music—while maintaining a personal practice rooted in fine art and independent publishing.
Beyond commissioned projects, Juan Carlos is the co-founder of ZERO.NINE Magazine, an online platform dedicated to photography and subculture stories. His latest long-term work, Moss-Men, explores the intersection of tradition, nature, and identity through film, fine art photography, and collectible publications.
Always evolving, his practice is guided by one clear intent: to capture people and cultures with honesty, elegance, and resonance.
He has won The AOP Fashion Photography Awards in 2017 and 2019, plus being nominated various times since 2014 to 2023.
Awards
2014 The AOP Fashion and Beauty Finalist
2015 The AOP Fashion and Beauty Finalist. Daydream
2016 IPA Honorable Mention. Freedom
2017 The AOP Fashion and Beauty Best in Category. Avant Gardener
2019 The AOP Fashion and Beauty Silver Award. Girl On the Tennis Court.
2020 Dead Beauty Photobook
2023 The AOP Fashion and Beauty Finalist. She’s There
2023 The AOP Spaces Finalist. Fábricas de Béjar
2024 PhotoEspaña Visionados. Los Hombres de Musgo
2024 IPA Official Selection + Honorable Mention. Los Hombres de Musgo, Photo Series
2024 Neutral Density Awards 2024 Honorable Mention. Los Hombres de Musgo, Photo Series